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Whenever we think about sports, running, and exclusive footwears that help you play, run, walk, and sit casually, one thing that comes to the minds is Puma, the exclusive and fastest sports brand. It is an international brand, especially known for its best-fitted footwear. The company has detailed and long story of its legacy that started when, Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory), split up and two brands born, Puma and Adidas.
Puma Brand History
As mentioned above brand entered in the game when the company Gebrüder Dassler Schuhfabrik, found by two Dassler brothers, ended. The company ended due to the difference of opinion between brothers on selling and making footwears. Very few people know that Adidas and Puma company is owned by two real brothers, later became rival. However, the emergence of Puma shoes was first appeared in the limelight in 1948, subsequently the first football match right after world war II. Where German national team appeared in the ground wearing Puma Shoes. And this is how the international brand, Puma Emerged on the globe.
Puma Significant Advancement:
A journey that started in 1948 never stopped and the company or brand, whatever you call it, keeps heading towards success. All Olympic games and sports events started being considered incomplete without wearing Puma shoes. However, when the business went in the hands of Rudolf Dassler’s two sons. They made some changes in the profit-maximizing strategies and sold its shares to different companies. The company also reportedly bore a loss, when its profit ratio fell to 26 percent.
Don't think it was the end of the Puma shoes, in fact, the company rose again and its shares again gained hype and different companies including PPR started buying its shares and in 2007, PPR got the 60 percent Puma shares. Many changes happened when the huge numbers of stocks were transferred to PPR.
Later in 2013, the company took over by football professional Bjørn Gulden who is now CEO of the company. However, it doesn’t matter who won the ownership, still, Puma is regarded as the best sports footwear and vests in the world. The company is still swelling its success graph by leaps and bounds and the slogan is still to Be Brave, Be Confident, Be Determined, and Be Joyful.
In 2018, after 20 years, Puma again got the exclusive contract to make basketball sneakers and the company has already announced the creative director of Puma Basketball.
Puma in Pakistan:
You may have seen categories for Puma in different Pakistani stores, however, now RCG brings the opportunity to buy exclusive Puma products, right in Pakistan’s heart Faisalabad. So all those, looking forward to wearing this international standard shoes, visit RCG store footwear section now. You can buy Puma Sports and Casual footwears from RCG Store.